In today's digital world, websites play a crucial role in our daily lives, from shopping and entertainment to education and communication. However, not all websites are designed to be accessible to everyone, which can create barriers for people with disabilities. Web accessibility is the practice of making websites usable and understandable for a wide range of users, including those with disabilities. In this blog post, we will decode web accessibility and explore best practices for building inclusive websites that cater to the needs of all users.


#1 Understanding the Importance of Web Accessibility

Web accessibility is not just a moral obligation, but also a legal requirement in many countries. In the United States, for example, websites are subject to the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act. These mandate that websites of public entities and businesses receiving federal funding must be accessible to people with disabilities. Failure to comply with these regulations can result in legal liabilities and penalties.

Web accessibility covers a lot of different disabilities, such as visual, auditory, cognitive, and motor impairments. It also considers other situational disabilities, such as temporary disabilities caused by injuries or environmental factors like poor lighting or noisy surroundings. Web accessibility goes beyond just making websites usable for users with disabilities, but also for older adults, people with slow internet connections, and those using different devices, such as mobile phones or tablets.


Moreover, web accessibility is essential for providing equal opportunities for all individuals to access and interact with online content. People with disabilities, rely on accessible websites to navigate, understand, and interact with web content effectively. By making websites accessible, we can ensure that all users, regardless of their abilities or disabilities, can have a seamless experience on the web.


#2 Web Accessibility Guidelines

The Web Content Accessibility Guidelines (WCAG) are a set of internationally recognized guidelines developed by the World Wide Web Consortium (W3C) to ensure web content is accessible to people with disabilities. The WCAG is currently in its 2.0 version (WCAG 2.0), with the latest version, WCAG 2.1, adding additional guidelines to address newer technologies and user needs.


The WCAG provides four key principles that websites should follow to be accessible:


  1. Perceivable: The visual aspect of web content should be presented in a such a manner that is accessible by all users, regardless of their visual abilities or disabilities. This includes providing text alternatives for non-text content, such as images and videos, using clear and meaningful headings, and ensuring that content is distinguishable by color and contrast.
  2. Operable: Web content should be operable by users, regardless of their physical abilities. This includes providing keyboard accessibility for users who cannot use a mouse, giving users enough time to read and interact with content, and avoiding content that can trigger seizures or physical reactions.
  3. Understandable: Web content should be presented in a clear and understandable manner to users, including those with cognitive impairments or learning disabilities. This includes using simple and consistent navigation, providing clear instructions and labels, and avoiding jargon or complex language.
  4. Robust: Web content should be capable of being interpreted reliably by a wide range of user agents, including assistive technologies. This includes using standard HTML markup, providing alternative ways to access content, and designing for different screen sizes and orientations.


#3 Best Practices for Building Inclusive Websites

Provide Alternative Text for Images: Alternative text, also known as alt text, is a brief description that is added to images using HTML attributes. It provides a text alternative for users who are visually impaired and use screen readers to understand the content of the image. Alt text should be descriptive, concise, and meaningful, and should convey the purpose or function of the image. Example of alt text for an image:


 
 
 <img src="image.jpg" alt="A woman using a screen reader to browse a website on her laptop">


Use Semantic HTML: Semantic HTML elements convey the meaning and structure of content to both browsers and assistive technologies. For example, using,

for main headings, for subheadings, for navigation links, for sidebars, and for footers. This helps screen readers and other assistive technologies to understand the content hierarchy and provide a better experience for users with disabilities. Example of semantic HTML for a navigation menu:


 
 <nav>
  <ul>
    <li><a href="#home">Home</a></li>
    <li><a href="#about">About</a></li>
    <li><a href="#services">Services</a></li>
    <li><a href="#contact">Contact</a></li>
  </ul>
</nav>


Ensure Keyboard Accessibility: Many users with disabilities rely on keyboards or other input devices to navigate websites. It is essential to ensure that all interactive elements, such as buttons, links, and form fields, can be easily accessed and operated using the keyboard alone. This can be achieved by adding proper focus indicators, providing meaningful tab order, and using keyboard event handlers to handle user interactions. Example of keyboard accessibility for a button:


 
 <button tabindex="0">Click Me</button>


Use Color and Contrast Thoughtfully: Color contrast is crucial for users with visual impairments or color blindness. Ensure that there is enough contrast between the text and the background to make it readable for all users. Use tools like color contrast checkers to ensure that the contrast ratio meets the WCAG guidelines. Avoid using color as the only means to convey important information or instructions, as users with visual impairments may not be able to perceive the color. Example of using contrasting colors for text:


 
 <p style="color: #000; background-color: #fff;">This text has a good contrast ratio and is easily readable.</p>
<p style="color: #000; background-color: #f5f5f5;">This text has a low contrast ratio and may be difficult to read for some users.</p>


Provide Captions and Transcripts for Media: Videos and audio content should be made accessible with captions and transcripts. Captions are text versions of the audio content that are synchronized with the media, allowing users who are deaf or hard of hearing to understand the content. Transcripts are a text version of the audio content that is provided separately, allowing users to read the content in a linear format. Providing captions and transcripts not only benefits users with hearing impairments, but also provides an option for users in noisy environments or those who prefer to read the content.

Example of providing captions for a video:


 
 <video controls>
<source src="video.mp4" type="video/mp4">
  <track src="captions.vtt" kind="captions" label="English" srclang="en" default>
  Your browser does not support the video tag.
</video>


Test with Assistive Technologies: It is essential to test your website with assistive technologies, such as screen readers, keyboard navigations, and voice commands, to ensure that it is usable by people with disabilities. There are various free and paid tools available that can simulate the experience of using a website with different disabilities. Testing with assistive technologies can help identify and fix accessibility issues before the website is launched.

Provide Clear and Consistent Navigation: Clear and consistent navigation is crucial for all users, especially for those with cognitive impairments or learning disabilities. Use descriptive and meaningful labels for links and buttons, and ensure that the navigation is easy to understand and consistent across all pages of the website. Avoid using complex or confusing navigation patterns that may create barriers for users with disabilities.


Educate Your Team: It's important to educate your team, including designers, developers, and content creators, about web accessibility best practices. This includes understanding the importance of accessibility, familiarizing themselves with the WCAG guidelines, and integrating accessibility into their respective roles and responsibilities.


Closing Thoughts

Web accessibility is an essential aspect of web development that ensures websites are usable by all users, regardless of their abilities or disabilities. By following the Web Content Accessibility Guidelines (WCAG) and implementing best practices, web developers can create inclusive websites that provide a positive user experience for everyone. It is essential to prioritize accessibility from the initial design and development stages of a website, and continually test and improve its accessibility. Building inclusive websites not only makes the web a more inclusive space, but also opens up opportunities for businesses to reach a broader audience. So, let's work towards creating a more inclusive web by demystifying web accessibility and building websites that are accessible for all users.